In 2002 the ePrivacy Directive was established to safeguard the privacy of European citizens using online services. It mandated giving individuals the ability to refuse the use of data stored in their online devices, complementing the 1995 Data Protection Direcive that regulated personal data processing. Despite this, the burgeoning surveillance industry largely disregarded this requirement. Instead, it ramped up lobbying efforts and initiatives aimed at influencing political processes against strict data protection and privacy legislation...
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